Muscle Imbalances Revealed – Lower Body System

Key Details

Description of the Product:

Muscle Imbalances Revealed – “Discover the Missing Piece to Your Exercise Toolbox”
As a fitness professional we often just focus on strength, flexibility and cardiovascular techniques with our clients in order to help them reach their goals. By just focusing on these three exercise techniques you hamper your client’s ability to overcome injuries, bust through fitness plateaus and stay injury-free. To get past this what you need in your toolbox is a full understanding of muscle imbalances.
Muscle Imbalances Revealed goes beyond stretching what is tight, strengthening what is weak or just performing corrective exercises. It assists the fitness professional in understanding the synergies that exist within the body and walks you through the intricacies of muscle imbalances. In Muscle Imbalances Revealed, the fitness professional will be guided by 6 experts from various professions on how to identify, address and perform the most effective exercises to address muscle imbalances and increase the speed of injury recovery, bust through fitness plateaus and prevent injuries.

Where is the sales page/copy?

– www.MuscleImbalancesRevealed.com (The page is live and taking sales.)

Who is Involved in the Muscle Imbalances Revealed Project?

– Mike Robertson, Bill Hartman, Eric Beard, Rick Kaselj, Kevin Yates, Dean Somerset

Who is this product for?

– Personal trainers, Weightroom instructors, Group fitness instructors, Strength coaches, Post Rehab Specialists, Exercise Physiologists, Kinesiologists, Physical Therapy Assistants

What affiliate program are you running this through?

– Clickbank id is: mirlower

Clickbank Hoplink for Affiliates?

– http://xxxx.mirlower.hop.clickbank.net.  Change the XXXX to your Clickbank id and you are ready to promote.

What is the affiliate commission?

– 75%

Is there an affiliate site?

– http://www.ExercisesForInjuries.com/affiliates/mir

Launch date

– Pre-launch July 13 to 26 / Launch Tuesday, July 27 at 12:01 am EST  to Wednesday, July 29 at 11:59 pm EST

Where can I sign up to get affiliate updates?

– http://muscleimbalancesrevealed.com/affiliates/

Key Points to Focus In On:

In your emails, blog posts and reviews, I would recommend touching on these key points:

  • Continuing education is important for fitness professionals
  • Focus on the conveniece of learning at home with webinars no need to travel, spend money on expensive hotels or miss time from work
  • MIR is great value because most course and conference are way more than $97

Launch Plan

Pre-Launch Sequence

==> Special Report: #1 Fitness Training Secret (MUST reading)

==> Update #1: Do You Have This Problem?

==> Update #2: Best Way to Learn New Exercises

===>  Webinar Gift:  10 Mistake Fitness Professionals Make (64 Minutes of INFO)

==> Win a Copy of MIR (Blog Contest)

==> Update #3: What do I Get with MIR?

==> Update #4: The 5 “C” of Webinars

Who Else is Promoting:

Eric Cressey of EricCressey.com did a review and blog posts

Chris McCombs of KickBackLife put up a few blog post

Mike Reinold of MikeReinold.com

  • Muscle Imbalances Revealed 2.0 – November 22, 2010

http://www.mikereinold.com/2010/11/muscle-imbalances-revealed-20.html

John Izzo of TrainerAdvice.com

Ben Greenfiled of BenGreenfieldFitness.com

Rob King of RobKingFitness.com

Maria Mountain of HockeyTrainingPro.com

 

Looking at What Other People Are Doing to Promote MIR:

#) Summary Blog Post on What is New

Mike Robertson – http://robertsontrainingsystems.com/blog/Random+Friday+7-2-10/

Rick Kaselj – http://exercisesforinjuries.com/7-1-10-random-thoughts/

– These have lead to sales and are easy and fun posts to do.

#)  Endorsed Blog Post for MIR

Mike Robertson – http://robertsontrainingsystems.com/blog/Muscle+Imbalances+Revealed/

– Blog posts like this are easy ways of addressing their objections.

#) Information Post

Chris McCombs  – http://www.kickbacklife.com/2010/07/21/injuries-equal-moolah/

Rick Kaselj – http://exercisesforinjuries.com/from-imbalances-to-balance-m-is-for-mobility/

– Posts like this inform people the importance of injuries and muscle imbalances.

#) Banner Ads on the Site

Kevin Yates – http://functionaltrainingcoach.com/

Rick Kaselj – http://exercisesforinjuries.com/

– The graphic got people interested and drove affiliate traffic to MIR.  You can get further images below.

#)  YouTube Clips of the Webinars

Kevin Yates – http://functionaltrainingcoach.com/how-to-address-correct-lower-body-muscular-imbalances/

Rick Kaselj – http://exercisesforinjuries.com/bill-hartman-on-muscle-imbalances-and-mobility-exercises/

– People get to see a sample of what they would get in the webinars.

Here a YouTube Clips of each of the webinars:

Bill Hartman – Mobility – http://www.youtube.com/watch?v=S0Xy4fyWgy0

Eric Beard – Shoulder – http://www.youtube.com/watch?v=EaNTWZKK-vA

Rick Kaselj – Knee – http://www.youtube.com/watch?v=hUZtJF1mEIo

Kevin Yates – Assessment – http://www.youtube.com/watch?v=IvY7yRsqlf0

Kevin Yates – Exercises – http://www.youtube.com/watch?v=ZcfeZQs1IbY

Dean Somerset – Fascia – http://www.youtube.com/watch?v=rxbYjHV3cvk

Other Common Affiliate Question

What is the purpose of the squeeze page? – It is to put them into a launch sequence so they will get emails informing them, overcoming objections and getting them excited about the product.  This increases sales for you.

I don’t want to send my list to a squeeze page? – No problem.  There are two things that some affiliates are doing.  One is a number of affiliates have asked me to do blog posts and then they will direct them to a blog post that I have done for them on their blog.  The second is some affiliates are doing a product review and posting it on their blog and directing their list to the review on their blog.

Am I being a Guinea Pig for this Launch? – No.  During June 28 to July 2, three of the creators of MIR (Mike, Kevin & Rick) all directed our list to blog posts, the sales letter and blog reviews.  These are the numbers that come from our testing:

  • 1356 total visitors / 997 unique visitors (65% Referred, 32% Direct)
  • 74 sales (7.4% conversion rate)
  • 55% took the upsell from $77 to $97

I don’t even know what a “promo” is and how to do affiliate marketing! – Send me an email at rick(at)ExercisesForInjuries.com .  We will set up a time on the phone and I can help you out.

I don’t have time to write up anything – Send me an email at rick(at)ExercisesForInjuries.com .  I can write up a guest blog post for you, I can write an article for you, I can write a review for you, we can do a phone or email interview.  Let me know and I will help you out to make this as easy as possible.

Affiliate Launch Package

Here is a detailed Affilate Launch Package.

Feel free to download and print it out.

Let me know if you have any other questions by emailing rick(at)ExercisesForInjuries.com

Click Here to Download the Launch Package

Special Report for MIR

This is a special report that I have put together for the MIR launch.

Click Here to Download the Special Report

Opt-in Page – http://muscleimbalancesrevealed.com/special-report/

Thank You Page for Opting In: http://muscleimbalancesrevealed.com/thanks-report/

Download Page:  http://muscleimbalancesrevealed.com/dload-report/

Link to Download Report: http://www.healingthroughmovement.com/public_html/HTM/Media/ztrfy1.pdf

The only links in the special report go the the sales page, unhopped.  If you would like me to create a special report for your blog or list with your Clickbank hoplink in it, let me know and email me at rick(at)ExercisesForInjuries.com .

Special Webinar for MIR

This is a 64 minute webinar that I created for MIR to expand on the special report and give more detail on the importance of muscle imbalances plus introduce those that have not done a webinar, what a webinar is.

(Please note, it is a long way from my computer to yours so it could take up to 10 seconds for the video to appear.)

If you would like to embed the video on your blog or website, let me know and email me at rick(at)ExercisesForInjuries.com .  I will send you the code.

Opt-in Page – http://muscleimbalancesrevealed.com/fitness-mistake/

Thank You Page for Opting In:   http://muscleimbalancesrevealed.com/thanks-web/

Download Page:  http://muscleimbalancesrevealed.com/dload-web/

Second Webinar for MIR

In the above webinar, at the end of it, I talk about a bonus webinar that I am going to do.  I have yet to do it but it will be done by Monday, July 26, 2010.

Opt-in Page – http://muscleimbalancesrevealed.com/hip-exercise

Thank You Page for Opting In:   http://muscleimbalancesrevealed.com/thanks-web/

Download Page:  http://muscleimbalancesrevealed.com/thanks-hip-exercise/

Images

How to Save the Image to Your Computer:

PC – Right click your mouse and select “Save As”

Mac – Click mouse and hit “control” key and select “Save Image as..”

Let me know if you need any other images by emailing rick(at)ExercisesForInjuries.com

Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed
Muscle Imbalances Revealed

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