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How to Attract and Not Repel Baby Boomer Clients to Your Fitness Business with Dan Ritchie

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Filed Under (Fitness, Fitness Education, Interviews, Medical Referals) by Rick Kaselj on 23-04-2012

Another interview for you.  The focus is on the business side of fitness.  It is an interview with Dr. Dan M. Ritchie.

I was talking to Dan about his business when I was in California last month.  He explained how his business has changed.  He started a gym that was for everyone and then he shifted that business to just focusing on baby boomers.

In the interview he shares with you why he shifted his gym to focus on baby boomers, steps to make in order make your business more appealing to baby boomers, and the opportunity to focus on baby boomers in your fitness business.

Okay, let’s get to the interview.

Enjoy the interview!

CLICK HERE to listen to the interview with Dr. Dan M. Ritchie.

CLICK HERE to listen to the interview with Dr. Dan M Ritchie

In the Interview with Dan Ritchie on Attracting Baby Boomer Clients, he shares with you:

  • The common mistakes of fitness professionals in marketing to baby boomers
  • How baby boomers are approaching retirement differently than past generations
  • Why baby boomers have been the main group that has driven our economy
  • Why six pack abs and fat loss are not the focus of most baby boomers and what they are looking for
  • How big the opportunity for fitness professionals in work with baby boomers is
  • Baby boomers are looking for results training but not measured by the weight scale
  • What fitness professionals can do to make their fitness business more appealing to baby boomers.
  • What groups you can train with baby boomers and what groups you can not train with them.
  • The advantages of having educational experiences and specializations in attracting baby boomer clients.
  • How he ended up focusing on personal fitness training with Baby Boomers
  • His views about Title IX, how it affected baby boomer females, and its effect on the fitness industry.
  • What kind of marketing do baby boomers respond well to and which methods do not work
  • Where the fitness industry is shifting in the future
  • Importance of understanding the needs of your primary and secondary market when it comes to fitness programs
  • Few tips to fitness professionals on working with baby boomers
  • Who is Dan?
  • Who are Baby Boomers?

A few things you need to know about listening to the interviews:

  • To listen to the interview, scroll down to the bottom of this page and click the play button symbol. If you do not have time to listen to it right now, just click the “download” button and download it to your computer. Then you can listen to it on your computer when you like.
  • Also the interview is up on iTunes. You can listen to it here or subscribe to the itunes podcast and get all the interviews when they are ready. Enjoy!
  • If you use Chrome as your web browser, at times it can act up when playing the interview. I would suggest listening to the interview in another web browser (Firefox, Safari, Internet Explorer, etc.)
  • Here is a video explaining how to download the interview recording

If you want to learn more about Dr Dan Ritchie and see what balance screen and exercise program he uses plus the business stuff he uses to attract baby boomer client’s into this fitness business, you can check out Booming PT Profits.

If you have a neat specialization or business information that would be of benefit for fitness professionals to know about, please do contact me and I would love to share it with the EFI world.

If you know of a fitness professional that may benefit from this, please forward it onto them.

Take care.

Looking forward to getting  your feedback on the interview.

Rick Kaselj, MS

P.S. – If you liked this kind of interview, here are some other articles that may interest you:

 

Email

Why Fitness Professionals Should Be Giving Nutritional Advice

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Filed Under (Fitness, Fitness Education) by Rick Kaselj on 07-02-2012

Today, I have another interview for you and we are continuing on the theme of nutritional advice.

I interview Yuri Elkaim.

You know, Yuri.  You have seen him before on EFI.  I did an interview with Yuri while I was at a fitness conference in California.  We did a quick interview on Pre-habilitation Concept.

Importance of Doing Pre-habilitation Exercises

Yuri is a strength coach for the men’s soccer team at the University of Toronto and the creator of:

 

Plus Yuri is a cool guy to hang out with and chat.  I have been lucky to chat with him in Orange County, Las Vegas and San Diego.

Now to the interview that we just did on nutrition.

CLICK HERE to listen to the interview.

CLICK HERE to listen to the interview.

In the interview, Yuri Elkaim shares with you:

  • Importance of understanding nutrition so you can educate and empower your clients with the right information
  • Things that the pharmaceutical industry has done to the medical community in order to increase drug use
  • The supplement industry wants you to believe you need to eat supplements in order to build muscle but what does the research say?
  • Why training people is easier than giving nutrition advice
  • How making little changes to his athletes’ eating habits has helped them out
  • Is it good to eat six eggs a week?
  • Importance of educating your client about nutrition so they can make better nutritional decisions
  • Why it is important to balance what you experience with nutritional research
  • He was training clients but was not helping them with nutrition since he was a poor example of nutrition
  • He got an autoimmune disease, alopecia, and the medical community did not know what to do for it but he found out what worked
  • How a broken leg changed his life
  • Who is Yuri Elkaim?

CLICK HERE to listen to the interview.

Rick Kaselj, MS

.

A few things you need to know about listening to the interview:

  •  To listen to the interview, scroll down to the bottom of this page and click the play button symbol.  If you do not have time to listen to it right now, just click the “download” button and download it to your computer.  Then you can listen to it on your computer when you like.  Plus you can subscribe to the itunes podcast and get all the interviews when they are ready.  Enjoy!
  • If you use Chrome as your web browser, at times, it can be funny at playing the interview.  I would suggest listening to the interview in another web browser (Firefox, Safari, Internet Explorer, etc.)
  • Here is a video explaining how to download the interview recording

If you liked this interview and are looking for other fitness nutritional advice, check out this other articles, videos and interviews:

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Online Fitness Business Lessons from Vegas

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Filed Under (Fitness, Fitness Education) by Rick Kaselj on 19-10-2011

Today is a different kind of post, I am going to chat about online fitness business.

Let’s start with something fun.

Look at what I ate on Saturday night:

It was a Tomahawk steak.

I have never had a steak with a handle.  It was good.

Now to the info.

As you know, I was in Las Vegas last weekend where I presented at a conference that was dedicated to fitness business. The conference was full of presenters that talked about online and offline fitness business marketing.

How Much Do I Study Fitness Business Marketing?

Before I get into what I learned at the conference, let me take a minute to let you know how much fitness business info that I study.

Every week I am working on my understanding and technical skill when it comes to exercises and injuries.  I read journal articles (make sure to check out 6 Must Read Journals ), work with clients, read key blogs and look for new exercises to help me out.

Also every week I spend equal or more time understanding fitness business with a strong focus on online.

What I mean with online is blogging, Facebook, YouTube and other social media.

If you want to get your hands on something fast that will help you out, this will:

Spending this time understanding and learning how things work online has allowed me to go from a local trainer to a global trainer.

What I Learned in Vegas

Let’s start off with the Hard Rock Hotel, which is an interesting place.  It definitely attracts a different clientele.

Secondly, let me look into my Black Book.  I have a nice black business notebook that I put all of my fitness business notes into.  I holds all of my ideas and the things I have learned.  You should do the same.

Facebook and Fitness Business

For anyone that is in the fitness business, Facebook is essential for your business.

The big thing with Facebook is to try to create interaction on Facebook.

I try to do that on the EFI Facebook Fan page by constantly giving stuff away.

Other thing is to be consistent and focus on photos.

Plus put your blog posts on Facebook as well.

I will keep it at that.

I go through A LOT more here – 17 Strategies to Getting Medical Referrals Using Social Media:

Importance of Writing in Fitness Business

One of the guys that presented was John Rominello.  John is a trainer in New York City and now mainly focuses on training clients online and writing.

John Romaniello

He talked about the importance of writing and how writing can lead to opportunities.  For him it has led to writing for major magazines and also an upcoming physical book.

He encouraged us all to take writing seriously and work on improving the craft so “Great writing = Great opportunity”.

I have taken this to heart and will work harder on improving my writing.

He explained that writing is not just the writing you do in magazines or physical books.  The writing on your blog is also very important as people can check out what you do and an opportunity may come out of it.

SEO and Fitness Business

Now this might be a bit geeky but SEO is search engine optimization which is making it easier for search engines to find you and your website.

Rick Porter talked about this.  He talked about a trend that he is seeing which is social signals.

Search engines are putting more weight on social signals.  Examples of social signals are Facebook Likes, Tweets and G+.  The search engines are feeling that these are better indicators of good content on the internet and more of an accurate reflection of what people like compared to other factors.

The lesson?  If you have a website, ask and encourage your readers to click on  your social signals as they are votes for your site and that specific page.

I hope that made sense.

To finish off.

This is what I finished off with at dinner:

The cake was okay.  I ate about 1/3 of it because it was not worth eating all of it.  The glass of milk was Homo milk which was a shock to my system.  Not sure when the last time I had homo milk was.  I had a sip of milk but I ate the whole chocolate stir stick.

Until next time.

Rick Kaselj, MS

 

BCRPA 2011 Conference – BC Fit 11

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Filed Under (Fitness, Fitness Education) by Rick Kaselj on 15-07-2011

I have been asked to present at the BCRPA 2011 Conference.

I don’t have all the details but they have asked me to talk about muscle imbalances and SI joint post injury rehabilitation.

I will have more details soon.

All I know is it is Saturday, October 1, 2011.

It is at Capilano University in North Vancouver.

Rick Kaselj, MS

 

Core Stability of the Shoulder

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Filed Under (Core Stability, Fitness, Fitness Education) by Rick Kaselj on 12-07-2011

 


Core Stability of the Shoulder

 

DESCRIPTION:

 

The importance of core stability when it comes to the function, stability and strength of the back has been well researched and publicized. In the shoulder exists a group of muscles that have similar importance when it comes to function, stability and strength. These muscles need to be activated and strengthened when the shoulder is recovering from injury, and should be addressed in every exercise program.

 

OBJECTIVES:

 

– The specific muscles involved in core stability of the shoulder.
– How to assess the core stability muscles of the shoulder.
– An extensive list of exercises will be discussed, demonstrated and practiced using a variety of equipment in order to activate and strengthen the core stability muscles of the shoulder.

 

Mail Bag

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Filed Under (Fitness, Fitness Education, General) by Rick Kaselj on 08-07-2011

I get a lot of email.

Who doesn’t?

It is great to get kind words like this in my email.

Exercises in Shoulder Pain Solved were Very Thorough

“I want to thank you for taking the time to create this Shoulder Pain Solved program.  It has answered some of my questions about shoulder issues.

Also, I appreciate that you were very thorough when you went over the corrective exercises.

Thanks a lot.”

Valerie Parks
Certified personal trainer specializing in working with seniors
City of Newark, NJ.

The Shoulder Pain Solved program has been only out for a few weeks and I am already getting great feedback.  So glad I could help.

Thank Your For All the Presentations

I liked the blackberry workout and found the other presentations to be very informative.

I didn’t realise that there was so much to the shoulder and how its movements can be affected by injuries.

Thank you for the presentation.

Peter T

I call  it my $299 Fitness Education Gift.  One of the fun programs I have in there is the Blackberry Workout.

Plantar Fasciitis Program has Easy and Effective Exercises

 

“The best thing about the plantar fasciitis program for me is that it is easily understood by the patient and that the exercises itself are very easy but still very effective.

The only thing I hate about the plantar fasciitis program is that I hate nothing at all!  There are no flaws.

I found it very easy to follow, easily understood and very effective.”

Mieke Pistorius
Physiotherapist
Nylstroom, South Africa

 

I am so glad the Plantar Fasciitis Exercise Solution has been helpful to so many.

I am Amazing!

“Thanks for part 3 about the core myth workouts.

Thanks Rick. You are an amazing guy.”

Sharon M

Ah, gosh, thanks.

Timely Post

Date: Wed, 29 Jun 2011 09:56:25 -0700
From: Sue
Subject: RE: About Your Calf Pain
To: support (at) ExercisesForInjuries.com

Thanks Rick.

This is a great reminder on how to do heel drops correctly.

It sure helps to have all  your video instructions to refer to!

For some unknown reason your timing of each  exercise has been perfect for me along the way.

I  hope we have a nice long weekend weather wise too.

Bye, Sue.

Sue was talking about the high heel pain article I did a few days back.

I would definitely recommend this to All my Colleagues

“I would definitely recommend this course to all my colleagues as I found it incredibly useful and interesting and will likely refer back to the content in the future.

Muscle Imbalances Revealed was exactly what I have been searching around for and I am excited to check out the membership area of the different presenters to see what other information, courses and/or books they offer on their topics. Thank you, Rick”

Amanda McMurray
Practicing Kinesiologist
Vancouver, BC, Canada

Rick Kaselj, MS

Muscle Imbalances Revealed keeps racking up the amazing feedback.  I can not believe how many people this program has helped and the feedback I have gotten.

I am so glad I could help.

That is it for this weeks “mail bag”.  Please do keep the kind words coming and send them to support (at) exercisesforinjuries.com

Until next time.

Rick Kaselj, MS

 

Upcoming BCRPA Course Called Core Fusion

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Filed Under (Fitness, Fitness Education) by Rick Kaselj on 17-06-2011

Core Fusion

Description:

When we think of “core”, we often think of the back, but this is only one of the core areas of the body. As a fitness professional, it is important to address all three core areas in the body. In this hands-on session, weightroom instructors and personal trainers will provide a progressive list of exercises that address all three core areas. You will leave this session with a good understanding of all the core areas of the body and a practical list of exercises that you can use with older adults to young, fit clients.

Objectives:

  • Discover the three core areas of the body that need to be addresses in order to prevent injuries, improve fitness results, improve health and overcome injuries.
  • Use common exercise tools found in the fitness center to progress and challenge the core areas of the body
  • Try out a progressive list of exercises that are safe and challenging for all fitness levels

Date: Saturday, September 17, 2011 from 11:30 am to 1:30 pm

LocationLive2Play Fitness Studio – Unit #200, 5858 – 176th Street, Surrey, BC  V3S 4E2

About the Presenter:

Rick Kaselj, MS, BSc, PK, CEP, CPT, CES

Rick Kaselj is a personal trainer who focuses on designing exercise programs for clients recovering from injuries.

He shares his tips, tricks and exercises with thousands of fitness professionals from around the world through his books, courses, presentation and his active blog.

Rick recently completed his Masters of Science degree focusing on corrective exercise and therapeutic exercise for the rotator cuff.

To learn more about Rick, visit his blog and receive your $299 fitness education gift – http://ExercisesForInjuries.com

You can get the flyer of the workshop and register by CLICKING HERE .

Foam Roller Exercises

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Filed Under (Fitness, Fitness Education, Foam Rolling) by Rick Kaselj on 13-06-2011

I have an upcoming workshop on foam roller exercises.

Foam Roller Essentials

Foam Roller Exercises to Improve Core Stability, Posture, Strength, Range of Motion, Flexibility, Trigger Points and Balance

Workshop Description:

Every facility has foam rollers but few fitness professionals use them.  The foam roller is a simple and easy fitness tool that can be used in a group or one-on-one setting.  It can be used for variety, to help modify an exercise, make an exercise more challenging or help with recovery from a workout.  Learn the essentials of using the foam roller as part of any client’s total body workout, plus new and exciting ways to challenge and improve strength, core stability, posture, range of motion, flexibility, trigger points and balance. After completing this active, hands-on two hour workshop you leave with a stack of exercises you can use with all of your clients.

What you will learn in this workshop:

  • – An extensive list of exercises, reinforced with demonstrations and practice, that will improve your client’s strength, core stability, posture, range of motion, flexibility, trigger points and balance
  • – Awareness of cueing and spotting techniques to ensure exercises are performed correctly
  • – Guidelines for identifying which exercises can best benefit a specific client’s needs
  • – An understanding of how to incorporate the exercises into a class or individual client program, and how to safely progress your clients
  • – Knowledge of the correct technique for incorporating foam roller exercises into client and class programs, including proper execution, breathing and recommended repetitions

Registration:  If you want to get this 2 hour video presentation of this workshop CLICK HERE .

About the Presenter:

Rick Kaselj, MS, BSc, PK, CEP, CPT, CES

Rick Kaselj is a personal trainer who focuses on designing exercise programs for clients recovering from injuries.

One tool Rick constantly uses with his clients is the foam roller.

Rick has shared his tips, tricks and exercises with thousands of fitness professionals from around the world through his books, courses, presentation and active blog. Rick recently completed his Masters of Science degree focusing on corrective exercise and therapeutic exercise for the rotator cuff.

To learn more about Rick, visit his blog and receive your $299 fitness education gift – http://ExercisesForInjuries.com