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Best Bootcamp Business Strategy

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Filed Under (General) by Rick Kaselj on 23-01-2011

This is it, the #1 out-of-the-box strategy.

Take it away Steve Hochman.

The Hawaii Vacation Client Contest Method

 

2011 01 23 0754 300x148 Best Bootcamp Business StrategyI recently experimented with a referral contest in one of the Fit Body Boot Camp “test kitchens”.  For 30 days, everyone committed to eating extra clean and working out super hard to get “Hawaiian Body Fit”.

 

During the 30 days, the client who brought in the most referrals won a trip to Hawaii.

 

To make it even more interesting, I printed out a flyer explaining the rules, and I customized each one so there was a super hot guy or girl’s body laying out on a Hawaiian beach with the client’s face photo shopped on it.

 

As I did with my other referral contests, I emailed and texted all of my clients the real-time results of the contest every day.

 

To make my clients super-motivated, the winner of the contest get a free trip to Hawaii, but every client who refers a friend that signs up gets half of their next month of boot camp free.

 

Getting Bootcamp Business Clients

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Filed Under (General) by Rick Kaselj on 20-01-2011

I have Part 2 for you.

Yesterday, Steve Hochman shared with you #5 of his Out-Of-The-Box Client Getting Strategies.

Okay, take it away Steve.

Steve Hochman1 Getting Bootcamp Business Clients#4 – The Office Visit Method

 

About 40% of your clientele work at an office – if you have 50 clients, that’s 20 offices.

 

Ask your clients if it would be cool for you to stop by their office some time and see them in action at work.

 

Tell them that when you text them at work, you always want to know what their office and the people they work with look like.

 

When you visit, bring your plastic gift cards, a pen, paper, a fruit basket and balloons.

 

The gift basket and balloons will get the attention of all of their co-workers, and also really make your client feel appreciated. “Wow, your trainer’s so cool for doing that!”

 

Next, ask your client to walk you around and introduce you to all of their co-workers.

 

Tell them that you want to give them a $100 dollar gift card to your fitness program.

 

If they act really interested, get their name and email so you can send them a free report and directions to your personal training program or boot camp.

 

If you visit 20 offices and pick up just 2 new clients per office, that’s 40 new clients!

 

#3 – The Burn The Fat, Feed The Poor Method

 

One of the coolest ways to get free press and end up on the local news is by supporting a worthy cause.

 

First, find out where your city ranks in health and body fat in the county.

 

(For this example, let’s say you are in the 4th most out-of-shape state in the U.S. Next, find a local soup kitchen that you want to help.

 

Contact (I recommend by phone) your local news stations and tell them that you want to help fight obesity and hunger at the same time.

 

5 New Way Out-Of-The-Box Client Getting Strategies

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Filed Under (General) by Rick Kaselj on 18-01-2011

Just got this from Steve.

After our interview, Steve realized that he has even more stuff to share that he forgot to mention during our interview.

He took the time to type this out and give you some additional ways to get clients.

Enjoy, and take it away Steve….

5 New Way Out-Of-The-Box Client Getting Strategies

Steve Hochman 237x300 5 New Way Out Of The Box Client Getting Strategies

Hey, Steve Hochman here –

 

… And today I’m gonna reveal 5 of the top way out-of-the-box client getting strategies that are working for boot camps right now.

 

#5 – The Fundraiser Method

 

This strategy is perfect if you are a Fit Body Boot Camp owner, or own an indoor fitness boot camp. But it also works for outdoor boot camps and in-studio personal training programs.

 

The concept is simple. You supply local businesses your plastic gift cards for them to sell to raise money for their organization.

 

They get to keep 100% of the profits.

 

In other words, let’s say that your plastic gift cards are worth $100.

 

The business that needs to raise money can sell them for full price or at a deep discount, like ten or twenty bucks.

 

Now that you are helping the local business raise money, you are getting free distribution of you plastic gift cards right in the hands of people who are willing to pay for them.

 

And because people are “paying” for them, they will value them more too, which means they will be more likely to use them.

 

Here are five local businesses that I am currently using the Fundraiser Method to generate tons of clients with:

 

1) Gymnastic Centers

Bootcamp Success and Not Failure

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Filed Under (General) by Rick Kaselj on 12-01-2011

Start Bootcamp Success 214x300 Bootcamp Success and Not FailureOkay, one more thing about bootcamps.

We have talked about bootcamp marketing, success, mistakes, and workouts.

One last thing: how to get your bootcamp to start on the right track.

How to Have Your Bootcamp Start Off as a Success and Not a Failure


In this last section, I interview Shawna on what you can do to make sure you start your bootcamp business off as a huge success.

In the interview Shawna shares with you:

  • How she got into the bootcamp business
  • The things she did in order for her camps to start off as a success
  • Great free marketing tip to get clients
  • When the right time to expand is
  • Best time for a bootcamp class
  • The big mistake she made with her bootcamps
  • Ways to get more people in your bootcamp class
  • The importance of being part of a bootcamp system and networking group

Read the rest of this entry »

Mindset of an Ultra Successful Bootcamp Owner

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Filed Under (General) by Rick Kaselj on 11-01-2011

The response for the bootcamp stuff has been great.

Midset Ultra Successful 214x300 Mindset of an Ultra Successful Bootcamp Owner

So I am running with it.

I have another interview for you.

We have talked about how to succeed with bootcamp, mistakes to avoid, and creating a great bootcamp workout.

Now let’s move to “mindset.”

When people hear mindset, they tend to fall asleep, but as you know, a successful athlete has a great mindset. Successful bootcamp owners need a specific mindset in order to be ultra successful.

The Mindset of an Ultra Successful Bootcamp Owner

These are the things he/she shares:

- The number one step to take in order to become an ultra successful bootcamp owner
- How to set up your brain for ultra success
- Importance of specificity
- The biggest road block preventing bootcamp owners from reaching ultra success
- Simple ways of overcoming your failure
- Importance of being in a group of bootcamp owners with a success mindset

If you want to get the interview, CLICK HERE.

If you are looking for other posts on boot camp stuff, you can check these out:

Rick Kaselj, MS

Top 5 Boot Camp Workout Design Mistakes – Part 2

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Filed Under (General) by Rick Kaselj on 08-01-2011

bestbtcamp2 213x302 Top 5 Boot Camp Workout Design Mistakes   Part 2

Here we go with Part 2 with Caroline.

Yesterday, Caroline Fitzgerald of Best Boot Camp Workouts went through two of her Top 5 Boot Camp Workout Design Mistakes.

She is back today to go through her top 3 for you.

Here you go, and enjoy.

If you missed part one, you can check it out by CLICKING HERE.

#3 – The usual equipment

Too many boot camps use dumbbells, stability balls, bands, and all the other shiny equipment that is common in gyms.

As I have said, one of the main draws of boot camp classes is that they are different than the gym, so give them “equipment” they don’t get anywhere else.

Here are some examples of unusual equipment:

  1. Un-popped popcorn-filled duffel bags make great “sand bags.”
  2. Tires with rope make great “sleds.”  (Tires are fun. Sleds are painful.)
  3. Sand-filled basketballs instead of medicine balls.
  4. Half-filled water cooler jugs.
Use anything that is “different” than the norm in the gym – the more “grass roots” the better. It makes it fun. (Whatever you do, don’t make them bring their own equipment; that’s lame.)

#2 – Same workout style

One of the top reasons people stop working out is boredom.

If you give them the same style workout in every class, they’ll get just as bored as they do in the gym. Switching up the formats and exercises will keep them engaged.

Run your classes so that they never know what to expect. One of my clients told me she gets butterflies before each class because she never knows what’s coming. She loves that and so do I!

#1 – Same location

Again, one of the things that makes boot camp, boot camp, is that it is different than the gym: you’re outside – in a nice location, whether is is a park, a field, or whatever. (I hope so anyway!!!) That’s another mistake, but I hope you aren’t making it; indoor boot camps really are just circuit training.

But as I have said, one of the reasons people stop working out is because it is boring. Just like the same four walls of a gym is boring after awhile, the same outdoor location is going to be boring after awhile, too.

I know some trainers are really limited in their options when it comes to locations, but at the very least, you need to make sure you are utilizing different parts of your location. In a park? Use the baseball diamond on some days, the picnic area, or open fields at other times. Just get creative.
Run your boot camp on the basic ideas of “different” and “creative” and you will get more clients, you will all have more fun, the clients will stay with you for years, and your business will thrive when all the other boot camps around are fading away!

Thank you so much, Caroline.

If you are looking for done-for-you boot camp workouts that you can use for your camps, make sure to check out Best Boot Camp Workouts.

She also has a video that you can check out:

Best Boot Camp Workouts vid Top 5 Boot Camp Workout Design Mistakes   Part 2

Rick Kaselj, MS

If you are looking for other posts on boot camp stuff, you can check these out:

Top 5 Boot Camp Workout Design Mistakes – Part 1

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Filed Under (General) by Rick Kaselj on 07-01-2011


Today I have a guest blog post from Caroline Fitzgerald of Best Boot Camp Workouts.

I know you been reading on the blog about all the boot camp stuff.

In 2011, boot camps will be a huge trend.

Over the last few days we have talked about the trend of boot camps, succeeding with boot camps, and avoiding mistakes with boot camps.

Today I wanted to talk about boot camp workouts, and that is why I have Caroline.

Caroline runs boot camps, and her participants love her boot camp workouts. They encouraged her to share them with other boot camp instructors.  She does this with her Best Boot Camp Workouts program.

Now to Caroline – take it away…

Top 5 Boot Camp Workout Design Mistakes

Avoiding mistakes in boot camp workout design has a lot to do with how you define “boot camp.”
When boot camps first hit the fitness industry, their success had a lot to do with one word:

Different.

  • Different from the gym.
  • Different from the normal workout. Taken a step further…Different workouts all the time.
  • Different exercises all the time.
  • Different equipment than the gym. Different locations.
Here are the top 5 mistakes that come from a “same as” mentality.  Avoid them if you want to be a successful boot camp instructor.

#5 – Circuit Training Done Outside

Biggest Boot Camp Business Lessons from 2010

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Filed Under (General) by Rick Kaselj on 06-01-2011


I can’t get the boot camp stuff out of my head.

biggestbootcamp 2 1 DVD large Biggest Boot Camp Business Lessons from 2010

Since I did my #6 prediction, I have been thinking about this.

So I am just going to go with it.

I will do a few more blog posts on boot camps and give you some great information on this.

I have a friend.

I have more than one friend, but one of my friends stands out.

Well, to be honest, I am in a Mastermind with her and she runs boot camps in Orlando, Florida.

She has been doing very well with boot camps.  I asked if she could do a quick video highlighting her Biggest Boot Camp Business Lessons from 2010.

I know we all make mistakes, and if you run a boot camp or plan on running a boot camp, I don’t want you to repeat the mistakes that others have made.

I am so excited that she was willing to share her mistakes with you.

Biggest Boot Camp Business Lessons from 2010


Leanne shares with you:

Read the rest of this entry »

5 Bootcamp Mistakes Fitness Professionals Make

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Filed Under (Fitness Education, Interviews, Post Rehab Fitness) by Rick Kaselj on 03-03-2010

When I was running bootcamps last summer, I was always looking for bootcamp workouts .

One guy that had a lot of them, many of them I used in my bootcamps, is Craig Ballantyne.

Craig was generous enough to do an interview and share a bunch of his bootcamp workout secrets with you.

Before I get to the interview.  Let me give you a little background on Craig.

Craig is a trainer in Toronto, Ontario, Canada.  (We won’t hold that against him.)

Craig ran bootcamps in community centers.

He found that he had access to very minimal equipment.

Since he had limited equipment he began putting together bootcamp workouts with minimal equipment and in many cases just focused on bodyweight exercises.

His success lead him to showing other trainers how to do these types of workouts without having to worry about driving equipment around town or carrying boxes of equipment to the park.

Now other fitness profesionals have been using his bootcamp workoutsto get their bootcampers results.

Now to the interview.

5 Bootcamp Mistakes Fitness Professionals Make

In the interview, Craig will:

- Reveal the 5 Bootcamp Mistakes Fitness Professionals Make
- What to do about cardio in your bootcamps
- Lets us know who Craig Ballantyne is!
- Shares his experience leading bootcamps

Read the rest of this entry »