Tip # 1 – Use Fun Bootcamp Games
A short fellow (I used fellow because it’s just fun to say) by the name of Brian Kalakay took the stage at the TT Summit earlier this year and explained how he went from 3 people attending his bootcamps to well over however many you can count in the picture below in just 4 weeks.
He uses these crazy and unique bootcamp games with his campers, which they love and because they love it so much, they would bring friends and family. He knew he had to bring something to the table that was different and unique from the other camps in town.
You already know that bootcamps are popping up EVERYWHERE and you certainly have to break yourself apart. Sure, you can have “great workouts”, but that’s just not good enough.
That’s why Brian brought in these games that get his campers coming back workout after workout with more and more people. Here is the “Circle Chase Game” he uses with his bootcamps and you can, too:
Tip # 2 – Challenge Your Campers and Show Them Their Progress
People don’t come to your bootcamp to do 3 sets of 10 reps of the same old exercises. They are there to get a great workout, but more importantly, an experience. That’s what Bootcamp Challenge expert Shawna Kaminski brings to her camps, and as a matter of fact, she just closed a $50K promo because she is in such high demand.
She brings these fun and effective challenges to her bootcamps and her campers get to see their progress workout after workout.
For example, take a look at just one challenge she does with her bootcamps to get more ongoing referrals:
As many reps as possible per set: Count the total rounds completed in 12 minutes. Partial rounds will not be counted, only complete rounds count for the final score.
Equipment: Timer, DB’s Jump Rope
10 renegade row pushups
10 mountain climbers (per leg)
10 DB walking lunges (per leg)
10 DB squats
50 jump rope skips
Rules of the test:
Campers record only complete rounds.
Do timed sets of the above exercises, 30/5 for five rounds
Next time, each camper should try to beat their previous time. Not only do they look forward to each challenge, but they get to see their progress, which brings them back week after week, unlike many people who unfortunately drop out after just a couple of weeks or less.
Tip # 3 – Use Unique Metabolic Finishers
I’ll be honest with you. My bootcamp marketing skills were horrid when I ran my bootcamps up the street at my local high school. In fact, I never used direct marketing, Facebook ads or anything like that. I relied on referrals for my business, so I knew I had to deliver when it came time.
So, that’s why I used these crazy finishers after every workout we had. A finisher is a way to replace boring cardio and even intervals at the end of a workout. For example, I showed over 60 trainers from all over the world at the TT Summit earlier this year a challenging bootcamp finisher.
It was the infamous “3’s Company Finisher”, which my friend Rick graciously recorded. Watch the video below, but here is the finisher:
Do the following circuit as many times as possible in 3 minutes, resting only when needed. Once the clock hits 3 minutes, you’re done. Your campers will start at the same time, but they will take different rest breaks, which presents that healthy competition that every bootcamp needs:
Burpee/Spiderman Pushup Combo (3)
Lunge Jumps (3/side)
X-Body Mountain Climber (3/side)
Now that’s how you give your campers a workout grand finale that they will never forget.
If you really want to explode your bootcamp business, you would certainly use all 3 of these tips. Perhaps you could start off with a challenge from Shawna, followed by a fun game that Brian has created for you, and of course end your camp with a crazy finisher.
Then your campers won’t be able to get enough of you and as expected, they will bring more and more people to you.
So the theme is simple – in your bootcamps, you gotta’ “bring it”.
Using just one of these tips will easily bring in more referrals, but a combination of all three? Wouldn’t that be overwhelmingly awesome?
I’ve got a big bowl of awesome sauce that you can pour into your bootcamps right now. Shawna, Brian and I got together and thought we would change how bootcamps are done. After all, there are millions of people all over the world who need your help.
And there are trainers just like you who want to make a difference and are ready to bring something different to their bootcamps and not be just “another bootcamp”, while looking for simple solutions to increase your bootcamp memberships.
That’s what you get with the Ultimate Bootcamp Solution. You’ll get over 80 done-for-you Bootcamp Games, Challenges and Finishers to use with your bootcamps to generate ongoing referrals week after week and double, if not triple your memberships.
Imagine hitting “print” and then immediately bringing in more ideas and creativity to your bootcamp workouts. After all, people are in your bootcamps for an experience and not just a workout.
Use these 3 tips to boom your bootcamp business and be different,
Mike Whitfield, CTT