This past weekend, I was in San Diego at a fitness meeting. We all went out for dinner and started chatting about the Shake Weight.
The Shake Weight is a common thing that fitness professionals talk about and how ridiculous it is even though it has helped more people than most of us ever will and the people behind it have built a big business with it.
But I ask, “Is the Shake Weight Bringing Down the Fitness Industry?”
It was a very animated and entertaining discussion on shake weights. We tossed around all the workouts we could do with the Shake Weight, and all the different exercises we could do with the Shake Weight – but is the Shake Weight the problem?
Fitness Professionals Being Negative About the Fitness Industry is Bringing Down the Fitness Industry
I don’t think it is the Shake Weight that is the problem, but us.
When fitness professionals go out there and blast other aspects of the fitness industry it fragments the whole fitness industry. It shows the industry is in chaos and confuses the consumer on what can help them reach their health and fitness goals.
The negative energy and talk repel customers away. Who wants to be in a negative chaotic environment like the fitness industry?
Diversity of Fitness Will Be Our Success or Failure
The fitness industry is incredible.
I don’t know of another industry that is so diverse with options and variety of specialization. This adds to our strength, but it is also the key to our failure as different specializations within fitness fight each other in order to out shout the other on which specialization is the best – as opposed to focusing on helping clients reach their fitness goals in a rapid and safe way.
How Much Fitness Negative Noise Did You Have to Overcome?
I would have to say fitness is a continuum, very much like the life of an endurance athlete.
If you look at an endurance athlete, many times they will start off with running. They will build up their running to a marathon. Then continue on and move onto triathlons and build their way up to an Ironman triathlon. They still have the drive to train and are looking for a new challenge. They continue on into Adventure Racing and Tough Mudder events.
Fitness is no different. A client might be 100 lbs overweight and not feel comfortable going to a gym. They order the Shake Weight and this is the first step in the right direction to a new life. They use the Shake Weight and start feeling better and then start making other changes in their life like eating better and trying to move around more.
The benefits continue and they look for something else. They worry about being fit enough to be a part of a group so they take a workout magazine to the gym and build on their fitness. This is fun and different for a while but then they are kind of getting bored and need some more excitement, encouragement and others to work out with so they look into the bootcamp.
They love the bootcamp as the instructor pushes, encourages, and supports. Plus the other campers are great to be around but you reach a point where you are one of the fittest people in the class and are kind of getting bored of the same old thing. You look for something new and find that Crossfit is something new, challenging, and kicks your butt.
That Crossfit thing was great but your joints start talking to you and you need to take a step back. You are living your life in the fast lane. From 4 am to 10 pm, you are going. You need to slow down, relax and de-stress so you look to Yoga. As you are doing Sun Salutation you think about your life changing journey and remind yourself it all started with the Shake Weight and you are so glad you ignored all of those negative fitness professionals that said it was crap and you wonder how many people did not start their fitness journey because others in the fitness industry did not let them in.
Hmmm, kind of a powerful story.
My Shake Weight Fitness Story
I look at my fitness journey and it is kind of like the above. I was active in high school but when I hit university, I stopped. After university, I found running. The running lead to a marathon, then Ironman, then a 5 month hike, then a 2.5 month bike ride and now I run for fun, do resistance training to stay fit and do things like Yoga to relax. I don’t know where I would have been if I listened to the people that said, “Running sucks”, and “Why run when you can drive?”
Think Before You Criticize
Maybe next time you want to put up a photo of Jillian Michaels and blast her kettlebell routine, look at what she is doing right. She knows who she can help and is doing everything to help all those people. She doesn’t have time to argue over perfect technique, especially when it happened in the 13 hour of shooting her DVDs that have gone out to help millions.
Another Great Reason to Get a Shake Weight
If you watch the Shake Weight commercials, they don’t mention how great of a shoulder rehabilitation device the Shake Weight is.
If you are looking for an affordable tool to help with perturbation training, try the Shake Weight.
You can have a read of this article to see why:
Day A, Taylor NF, Green RA. (2013). The stabilizing role of the rotator cuff at the shoulder-responses to external perturbations. Clin Biomech (Bristol, Avon). 2012 Mar 3. [Epub ahead of print]
It would be great to hear what you think about how we are repelling people from entering into the fitness industry and how the Shake Weight is a effective training and rehabilitation tool.
Rick Kaselj, MS