5 REAL Tips On Improving Your Fitness Business, Helping More People and Making More Money – Part 2

Hey guys, Luka Hocevar from the Pack Fitness Business and Lifestyle here.

I am back with Part 2 of 5 REAL Tips On Improving Your Fitness Business, Helping More People and Making More Money.

If you missed part 1, you can check it out here, now onto part 2.

#2 – Client Retention Checklist (cont.)

Avoid losing your customers by building relationships and keeping in touch using a rolling calendar of communications. This is a programmed sequence of letters, events, phone calls, thank you’s, special offers, follow-ups, magic moments, and cards or notes with a personal touch that occur constantly and automatically at defined points in the pre-sales, sales, and post-sales process.

People not only respond to this positively, they really appreciate it because they feel valued and important. It acknowledges them, keeps them informed, offsets post-purchase doubts, reinforces the reason they’re doing business with you, and makes them feel part of your business so that they want to come back again and again.

The Pack Presents…Mix Tape Vol. 1
Client Name:_______________________________ Start Date_______________ D.O.B:____________ Phone #:________________ Cell#:_____________ Email:____________________________________


1) Send “Welcome To <Biz Name> Family” via mail
2) Send “Welcome to <Biz Name> Family” email
3) Take Measurements & Before Picture
4) Give Client “white belt” bracelet
5) Facebook shout out that they are now a member of the family
6) Send, via email, new client material (success manual & checklist/nutrition plan/boot
camp schedule/food log)
7) Enter new member into newsletter system
8) Add new member to Facebook private <biz name> membership group

1-week check-in desk date
Due Date:

Email & phone call check in
Due Date:

Invitation to members’ appreciation event
Due Date:

FB tag/comment 1 x a week
Due Date:

Congrats for making it through your 1st Month letter
Due Date:

At least 1x a week newsletter blast (quality content)
Due Date:

Don’t forget measurement day message
Due Date:

Every Wednesday remind them of Bring a Friend Thursday

Invitation to training workshop
Due date:

Monthly check-in call & email
Due Date:

Invitation to members’ appreciation event
Due Date:

FB tag/comment 1 x a week
Due Date:
At least 1x a week newsletter blast (quality content)
Due Date:

Don’t forget measurement day message
Due Date:

(We will do this for the full 12 months)

 Birthday Cards
 Referral thank you notes with personal gift
 MIA phone calls, emails, FB messages, & texts
 IF client leaves-Send them a thank you card
 Weekly Bring a Friend Thursday reminders
 “Just because” gift to long-time members

Retention Audit
1) What is the Lifetime Value of Each Client? (LV)
2) How long do your clients stay with you?
3) What do you do on a daily/weekly/monthly/yearly basis to retain clients?
4) Do you have a retention system? If so, do you follow it? 😉
5) Are you studying what other businesses do to retain you as a client?

Other Client Retention Strategies

1. Blogs

2. CRM Systems

3. Loyalty Programs

4. Magic Moments

5. Overcome Buyers Remorse

6. Personal Touches

7. Premiums and Gifts

8. Questionnaires and Surveys

9. Regular Reviews

10. Social Media

11. Welcome Book

Make sure you make retention strategies a foundation in your business and never stop improving them. Have a system so that everyone stays on point on following the task list as with most things business; make it “always” or “never” (inconsistent actions make members irritated!)

#3 – The Best Lead Generation Strategies

Lead generation is still extremely important, as it is what drives the growth of the business.

I’m not going to dispute on what has worked for others but I can say that many things that used to work do not work anymore. The majority of business is referral driven if you have a quality business.

That doesn’t mean you shouldn’t have a quality site that ranks high for key words and squeeze pages, etc. You should, and you should offer a lower priced front-end offer or trial that is no-risk and shows the prospect why they should become a member of your program or gym.

Some of the things that work amazing for us are also transformation contests and charity boot camps. To make it more effective we will do different programs to generate different types of leads. We are talking to a certain population specifically (fat loss: New Years 8 week transformation contest, men’s muscle gain: The Mansformation Challenge, breaking fat loss plateaus and a lot of hands on attention: 29 Day Incubator Program, etc…)

So here is a list of some ideas you can implement to things that really work as lead generation:

Rotating your front endoffers every month or so is best to see what your market responds to best

– $21 for 21 days
– 30 Days for $97 (this includes boot camp and semi-private training)
– The Mansformation Challenge
– 29 Day Incubator Program
– Weekly Charity Boot Camps
– BIG Charity Events
– Referrals/Rewards Programs (we make these in line with the contests as well)
– Deal of the Day sites (we make this referral based also as well as leading people into transformation contests)
– Special Promotions through List/Facebook

An offer that does great on our site and exposes people to boot camp and semi-private
Personal training all at the same time

Get people through the doors on a short term, low risk offer that speaks to their why and
their wants and needs. In that time frame blow them away with results, expertise,
appreciation, care and unique atmosphere unlike any other. Make them feel like your gym
is something they not only want but NEED to be a part of.

END OF PART 2, watch for part 3.

Recommended Resource:

Introducing the Limited Edition Fitness Business Mix Tape Volume I 
.The mix tape is a culmination of over 20 years combined in the industry, broken into 10 “tracks.” Each track is done for you and ready to be plugged into YOUR business. You can check it out here: