Have you gone to your area farmers’ market yet? If not, you could be missing out on an easy boost for your health.
According to a study conducted with Farm Fresh Rhode Island, those who regularly visited the farmers’ market during the summer lowered their daily soda consumption by 25 percent and increased the number of vegetables they ate by 12 percent. More than one-third reported that their kids were more willing to eat vegetables from the farmers’ market too.
Do you need more incentives? We’ve got them for you below, along with recommendations for the best items you’re likely to find at your local market.
A farmer’s market is just what it sounds like — a public place where local growers can sell directly to consumers. Since the United States Department of Agriculture’s (USDA’s) Agricultural Marketing Service began tracking farmers’ markets in 1994, the number has grown to 8,720, an increase of about 7.07 percent from 2013. Total annual sales are estimated at $1 billion.
Although most farmers’ markets begin in the spring and end in the fall, some run year-round, such as those on the West Coast and in the southwest parts of the country. Growers or vendors pay a fee or percent of sales for booth space at a public place, often in a downtown area, then sell their goods directly to local consumers. Managers coordinate vendors and are often responsible for advertising.
Public markets have been in existence for centuries, but today’s modern farmers’ markets took hold in the mid-2000s when consumers began to demand healthier, fresher foods. Modern food production often results in food that is harvested before its ripe, potentially lowering nutrition content and sacrificing taste, so consumers longed for a return to a time when food was fresher, juicier and available in greater variety.
In addition to providing healthy, local food, today’s farmers’ markets also bring communities together. Farmers and neighbors meet and socialize, often exchanging ideas about nutrition, agriculture, and cooking, and consumers become more educated about where food comes from and what’s in season at what time of the year.
In fact, the coming-together aspect of farmers’ markets has been found to be conducive to healthy living. Those who go to these events are looking for healthy foods, and they’re surrounded by other community members doing the same thing. The experience helps people focus more on eating healthy diets, and also promotes connection within communities in ways that are often missing in today’s world.
The potential benefits waiting for you and your family from farmers’ markets include:
- Freshness: Enjoy produce that is harvested at its peak of flavor and nutrition.
- Samples: Ask for free samples of the foods before you buy — most vendors will be happy to accommodate you.
- Variety: Find foods that you may not have tried before or new versions that add interesting tastes and textures to your meals.
- Healthy: Enjoy a shopping environment where you’re less tempted by processed foods, fatty snacks, and nutrition-free snacks.
- Education: Learn from vendors the best way to store and cook the items you buy.
- Environment: Be part of the change — locally grown products take less energy to deliver, and local farmers often use sustainable growing methods.
To find a farmers’ market near you, check your local advertisements or enter your ZIP code into the USDA’s National Farmers’ Market Directory.
If you’re heading out to your local farmer’s market, we have a few tips to help you go home with the best buys.
First, if you want the best selection, try to get there early. The markets tend to be less crowded soon after they open, so you’ll have access to the best goods before they’re gone.
On the other hand, if you’re looking for the best deals, sleep in a bit and go to the market shortly before closing. Vendors often discount their items in the hopes of selling them rather than having to carry them back home.
Next, be sure you take your own canvas or nylon bags. Plastic ones work in a pinch, but they can be overloaded quickly and may break open on your way home. Although cash has been replaced with credit cards and debit cards in most instances, many markets remain cash-focused places, so have plenty of it with you.
Don’t be afraid to ask questions. One of the benefits of farmers’ markets is that you get to talk directly with the person supplying your food. Find out how it was grown, how the food is best stored and how to prepare it. You may learn some great tips.
Finally, brush up on your knowledge of food preservation. Many of the best deals at farmers’ markets occur when you buy in bulk. Freezing, canning, and drying can all help your bottom line, and think how wonderful those foods will taste when the cold weather comes around again.
Items to Avoid at a Farmers’ Market
Most markets today offer a wide variety of items, from food to beverages to clothing and jewelry. Feel free to have fun, but be careful of the following:
Although we’re all attracted to the perfectly shaped apple or peach, it’s the less-than-perfect items that cost less, and they often taste just as good. Don’t let the occasional peck-mark or odd shape turn you off. On the other hand, make sure you avoid old, bruised, and rotten merchandise.
The best thing about a farmers’ market is you have access to in-season produce. Learn what’s in season in your area, and then avoid those items that have been around for a while, like an asparagus in September. Although most vendors are honest, some may be trying to pass off supermarket produce as homegrown.
Honey is a popular item at farmers’ markets, and if it’s truly grown near you, help yourself. But, often, the honey sold at these markets is sold via a third party and was trucked in long before the market opened. Check the label to be sure.
Meat and Seafood
Many markets offer organic and grass-fed meats at farmers’ markets, but there is a risk of contamination, especially if these items are sitting out in the sun. Be cautious. For the safest option, get the address of the seller and get your meat directly from his or her store or farm.
Although most of these will be fine, there is a small risk of bacterial contamination. According to a study from Penn State University, eggs from small flocks―such as those that are available at farmers’ markets―are more likely to give you a case of Salmonella enteritidis than mass-produced eggs. The risk is small, but if you buy from farmers’ markets, always make sure to cook the eggs thoroughly before eating.
Unpasteurized dairy products may harbor microorganisms that can make you sick. Use caution and buy only from farmers you know are careful about cleanliness. Your safest option is to purchase only pasteurized items.
10 Best Items to Buy at a Farmers’ Market
Although most any fresh-from-the-farm item will be healthy for you and your family, below are 10 of the best you can usually count on to taste better and cost you less than the corresponding alternatives at the grocery store.
If you’re looking for fresh thyme, mint, parsley and similar herbs, look at your farmers’ market. The bundles of herbs you’ll find there are often larger than those in the store, taste better and you may also find a larger variety, including options you’ve never tried before.
Don’t be surprised if you see colors other than the standard orange at the market. Farmers may have white or purple ones too, which can be fun to try. Some of these may even have more healthy antioxidants than the standard orange ones, but the orange ones are great too. Any of them are likely to taste better than what you get from the store.
Does anything taste better than a fresh tomato just picked from the vine? Many of us have forgotten how delicious tomatoes can be because store-bought ones are often so tasteless. You’ll also find a wider variety at the market.
If you can get them during their short season, go for it. Those fresh, small twigs are so tender you may be tempted to take the whole supply. Plus, asparagus is highly nutritious and provides a refreshing change to your old vegetable standards.
Strawberries, blackberries, raspberries, and blueberries — whatever is in season in your area, snatch them up as they will have a lot more flavor than what you can expect from store-bought options. Use them in salads, on your cereal, on ice cream and on their own with a little cream. Plus, they’re to die for when added to smoothies.
Even if you don’t usually care for squash, you’ll probably change your mind if you try some from the farmers’ market. Be willing to step out of your comfort zone and try something new. You may find a new favorite.
These green wonders lose their nutrients quickly after being picked, so it’s best to eat them when they’re as fresh as possible. Farmers usually bring their wares to the market within a 24-hour period, making these a great choice for your shopping bag.
These hearty fruits store well and are often pretty good even when purchased from the store, but a farmers’ market apple is likely to be more nutritious. All fruit, no matter how long-lasting, lose nutrients over time. Apples, in particular, are usually kept in cold storage, sometimes for up to a year, so summertime is your chance to get the fresh ones.
There’s nothing that tastes as good as a ripe peach right off the tree. It melts in your mouth. Pair it with a little heavy cream, and you’ll be in foodie heaven. Peaches are damaged easily, which is why you rarely find fresh ones in the store. Feel free to indulge in the market and welcome your new addiction.
Don’t be surprised if you find varieties of radish at the farmers’ market that you’ve never seen before. Feel free to give them a try. The watermelon radish, for example, is often spicier than the typical radish and can lend a nice kick to your salad.
Merz, B. (2016, June 17). An easy way to eat healthier this summer: Find a farmers’ market. Retrieved from https://www.health.harvard.edu/blog/easy-way-eat-healthier-summer-find-farmers-market-201606239872
Mulhollem, J. (2016, September 14). Eggs from small flocks more likely to contain Salmonella enteritidis. Retrieved from https://news.psu.edu/story/425880/2016/09/14/research/eggs-small-flocks-more-likely-contain-salmonella-enteritidis