Today is a different post; I will chat about the online fitness business.
Let’s start with something fun.
Look at what I ate on Saturday night:
It was a Tomahawk steak.
I have never had a steak with a handle. It was good.
Now to the info.
As you know, I was in Las Vegas last weekend where I presented at a conference that was dedicated to the fitness business. The meeting was full of presenters that talked about online and offline fitness business marketing.
How Much Do I Study Fitness Business Marketing?
Before I get into what I learned at the conference, let me take a minute to let you know how much fitness business info I study.
Every week I work on my understanding and technical skill for exercises and injuries. I read journal articles (make sure to check out 6 Must Read Journals ), work with clients, read essential blogs, and look for new exercises to help me out.
Also, every week I spend equal or more time understanding the fitness business with a strong focus on line.
Online is blogging, Facebook, YouTube, and other social media.
If you want to get your hands on something fast that will help you out, this will:
Spending this time understanding and learning how things work online has allowed me to go from a local trainer to a global trainer.
What I Learned in Vegas
Let’s start with the Hard Rock Hotel, an exciting place. It attracts a different clientele.
Secondly, let me look into my Black Book. I have a lovely black business notebook that I put all of my fitness business notes into. I hold all of my ideas and the things I have learned. It would help if you did the same.
Facebook and Fitness Business
For anyone in the fitness business, Facebook is essential for your business.
The big thing with Facebook is to try to create interaction on Facebook.
I try to do that on the EFI Facebook Fan page by constantly giving stuff away.
Another thing is to be consistent and focus on photos.
Plus, put your blog posts on Facebook as well.
I will keep it at that.
I go through A LOT more here – 17 Strategies to Getting Medical Referrals Using Social Media:
Importance of Writing in Fitness Business
One of the guys that presented was John Romanello. John is a trainer in New York City and now mainly focuses on training clients online and writing.
He talked about the importance of writing and how writing can lead to opportunities. It has led to their report for significant magazines and an upcoming physical book for him.
He encouraged us all to take writing seriously and work on improving the craft, so “Great writing = Great opportunity.”
I have taken this to heart and will work harder on improving my writing.
He explained that writing is not just the writing you do in magazines or physical books. Writing on your blog is also very important as people can check out what you do, and an opportunity may come out of it.
SEO and Fitness Business
Now, this might be a bit geeky, but SEO is search engine optimization, making it easier for search engines to find you and your website.
Rick Porter talked about this. He spoke of a trend that he is seeing which is social signals.
Search engines are putting more weight on social signals. Examples of social movements are Facebook Likes, Tweets, and G+. The search engines feel that these are better indicators of good content on the internet and a more accurate reflection of what people like compared to other factors.
The lesson? If you have a website, ask and encourage your readers to click on your social signals as they are votes for your site and that specific page.
I hope that made sense.
To finish off.
This is what I finished off with at dinner:
The cake was okay. I ate about 1/3 of it because it was not worth eating. The glass of milk was Homo milk, which shocked my system. Not sure when the last time I had homo milk was. I sipped the milk, but I ate the whole chocolate stir stick.
Until next time.
Rick Kaselj, MS