If you are a boot camp owner or instructor, here is some excellent info on making your camp ROCK.
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I’m sure you are an excellent boot camp instructor that loves what you do. I’m also sure you know what you are doing and are probably better than your competitor down the road.
- Do people know that?
- Is your boot camp busting at its seams?
- Do people stay for 8-12 months?
- Do they bring ALL their friends and family to your boot camp?
- Will you be able to have financial freedom because of your boot camp?
Unfortunately, for many fitness and boot camp professionals, the answer to these questions is “no.”
What if I told you I could give you some tips and tricks to turn those “no’s” into “yes’s”?
My Name is Brian Kalakay, and in just four weeks, I doubled my membership in my boot camp and skyrocketed my retention rates. The best part is that it cost me little to nothing.
Here is how I did it
1. Create an Experience, NOT another “workout class.”
People can get a workout anywhere in town. What will set you apart is the experience people have when they are in YOUR boot camp. Anyone can do pushups, burpees, and squats. That is nothing special. Please focus on the little things: calling them by their name when they walk through the door, knowing everyone’s goals, high-five-ing when they do something extraordinary, ending with a group huddle, the energy of your session, etc. Those are some things that will help create an “experience.”
2. Create a sense of community.
People want to feel like they belong to something great. They want to feel accepted as part of a vast fitness family. Do things like client appreciation weeks, team talks, Facebook groups, encourage people to hang out after the session, etc. When your clients feel like they are showing up to work out with their friends and family, they will keep coming back, and chances are they will bring people with them.
3. Strive to be different.
Would yours stand out if your session was conducted next to 10 other sessions? Do things out of the ordinary. It would help if you did things that make your boot camp look like something people have never experienced. If p90x does Russian twists in every ab workout, you should probably find an alternative unless you want to be compared to the top-selling workout program on T.V.
4. Don’t be afraid to change things up.
Add plenty of variety to your sessions. A specific format is “comfortable,” but it doesn’t mean you should do it FOREVER! Constantly have random cool days sprinkled into your month of sessions. You could do a reverse day, burpees day, train the trainer day, 70’s dress-up day, etc. This way, people walk in anxious to see what is next.
5. Entertain your clients
In the words of Alwyn Cosgrove, “It’s all about the show.” Your clients should feel like your boot camp is a form of “Disney World.” They lose touch with reality, and they are just enjoying the show. Make them laugh, tell them stories, try crazy new exercises, use loud energizing music, and TRULY entertain them. If you properly do this, there is no way you will ever have to worry about high “dropout” rates in your boot camps.
To make implementing these “Tips and Tricks” more accessible, I developed a product that will put the spark back. The best part is that this program will “plug and play” into ANY boot camp program, including the one you currently use.
The program is called Turbulence Training Boot Camp Games. It is an entire Done-For-You system that combines fitness drills and recess-style games. Your clients will feel like they are young again and stay active simultaneously. Win/Win.
I know it sounds like a weird combination, but check this out:
These games will:
- Deliver a TRULY unique workout experience
- Create a sense of community within your boot camp
- Differentiate you from the boot camp down the road
- Add variety to your current boot camp routine
- Double your memberships
- Skyrocket retention
- Start a wild referral fire!
If you are ready to leave your competition in the dust and get closer to that financial freedom, let TT Boot Camp Games speed up the process.
I hope you apply some of these “Tips and Tricks” in this email to your boot camp IMMEDIATELY. It will benefit your clients and your business. What more could you ask for?
Committed to growing your boot camp,
Brian Kalakay, CFT, CTT
Creator TT Boot Camp Games
P.S. This program is actually on sale tonight until midnight. Make sure you grab a copy before the price goes up!
