Reinventing Training with Martin Rooney

Reinventing Training with Martin Rooney

Yesterday, I took my kids over to my mom and dad’s.

While I was driving over there, the kids feel asleep so I decided to go for a drive and let them sleep a little longer.

I decided to head to the street that I grew up on.

The street is still the same with all the original houses there, the trees on the street are a lot bigger and the house I grew up in is still an army truck green.

It was great to reflect back on that time and all those memories.

While I was driving I got to thinking about changing and growing, which is fitting for today’s interview.

Today, I have an interview that I did with Martin Rooney on Reinventing Training.

==> Reinventing Training with Martin Rooney

Amazing interview.

If you enjoy the interview, make sure to check out a few other videos from Martin, here.

Rick Kaselj, MS

P.S. – While checking email, make sure to listen to the interview that I did with Martin, it was great.


Rick Kaselj: Hey! This is Rick Kaselj from Today I got another interview for you and it’s with the one and only Martin Rooney.

Now, if you don’t know Martin Rooney is, I know after this interview you will know Martin Rooney and he will burn a small spot in your mind, after this interview.

Martin, for those people that don’t know who you are, if you’re going to do a brief introduction on who you are.


Martin Rooney: Hey Rick. Thanks for having me on and it’s my pleasure being here to share with everybody. For everybody that’s not familiar with me, hey! I am Martin Rooney.

For the last 20 years I’ve been involved with fitness and before that I was actually an orthopedic physical therapist and I was really looking for something to do with my life.

It wasn’t my passion, it wasn’t the thing that I knew I wanted to be the best in the world and in sports, had always been really big for me. I was a track and field athlete in college , I was on the US bobsled team for a number of years and I wanted to get back into fitness, to make an impact but really help more people.

Bill Parisi and myself start Parisi Speed School. The programming is  across the United States with over a million kids have used the programming that I created and during that span, I was also working with high level fighters and a number of professional athletes in different sports .

I started to create another program called Training for Warriors which although it was born from the martial arts, now I have got over 80 facilities around the world, hundreds and thousands of books sold and it  has become this thing of huge demand that now I am excited about every weekend I am traveling somewhere to share with others.

Rick Kaselj: Probably the first question that people will be asking is, have you always had this much energy and enthusiasm or was there an accident or incident that it’s going to kind of  flip this switch?

Martin Rooney: There is no accident, I would say there is a simple explanation for that Rick, is when you do what you love and what you are supposed to be doing, you are going to have super high energy. What I always say, if you want to see me with low energy, take me to Ikea, take me to like an auto body shop or talk to me about window treatments and you know what you’re going to see is really low energy in me.

When people really find that connection between their passion and their purpose, that’s when the boundless energy is going to be there. It’s kind of funny because I get that question a lot now and I have to really think about it for a while and that answer.

I said I love what I am doing and so, man, you know I talked to you about this, I raced home from training classes to get to this interview so we could do it because I know more people are going to benefit from the energy and it excites me to do that, but yeah there had been no accidents; it’s all been by the design.

I will say this to everybody listening – hey, high energy will never fail you. You can’t be a 10 or you can’t want to be make somebody a 10 and you’re a 2. If you’re going to be a 10 you got at least the chance to bring somebody up to a 5 or 6. So, I will always err toward higher energy and being on fire.

Rick Kaselj: Awesome. So we’re kind of doing this interview as we really want to get the message on really improving trainers out there and maybe we kind of start off with looking at the mistakes trainers make.

Like you said, you teach every weekend and your courses and then I know your conferences. What’s kind of a mistake that you see in the fitness industry that trainers are making?

Martin Rooney: Well, that’s another great question and right now what I’ve been teaching a lot about, I guess one of the hot topics right now in the industry is metabolic training. And right now whether we want to call it bootcamps or we want to talk about Crossfit or P90x or any of these systems before you can even say it about mine, Training for Warriors.

There’s a metabolic training component that many people, although now, we are starting to become familiar with the hard work behind it. I say that it’s really like the wild west. Right now, the only way that many of these sessions are measured is by the amount of fatigue it produces by the amount of soreness it produces or if it’s just new and cool stuff that people haven’t seen before.

What the biggest mistake is that people forgot that people are there to get results, and we’ve got to make sure that no matter what we are doing we are using the most effective and safe methods to produce those results; which when I challenged a lot of people, I say “hey, what’s your job description” and people will say “my job description is to change lives, my job is to motivate, my job is to get people on fire” and I say “no, no, no.” Your job is to help people lose weight, build muscle and feel good, that’s your job.

So many people don’t understand that job description, they miss what they are trying to really achieve. I am not saying people cannot get sore or tired on your program but that can’t be the only thing that we see as valued right now. I might say that’s the biggest mistake and not only because it hurts with results but the big breakthrough that I had just the last couple of weeks is you know what?

I’m doing charity events every weekend and wherever I go I’m doing a charity banner or when I’m here, still in town I’m doing charity events. I started to see such apprehension from these people that I started to ask questions before we will begin and I would say, is anybody here nervous or scared to exercise?

And at the end everyone’s hand would go up, everybody is scared and terrified? They say “yeah,” I see what’s happening in exercise, now are you going to kill us? What are you going to do to us? What I want to do is to make a big shift at people’s mind that you know what? Those people should be afraid what fast food and sedentary lifestyle is doing to us, that kills people.

Exercise doesn’t kill people, exercise buys you time, buys you time. Unfortunately, I think even with exercise we are creating this environment now that’s scaring people away that we need to save.

In the short answer, we are using these exercises just to beat people up and create more of a beat down instead of measuring things and maybe we are helping some people, these ex-athletes, the people that are really competitive and that’s really fun, but there’s hundreds and millions of people around the world right now that need our help and we are scaring them away with exercise because it’s too tough, because we forgot what we are trying to do is not the best way to do it.

Rick Kaselj: That’s a really good point is you look, I mean Crossfit has unleashed that old athlete in individuals but you look at Richard Simmons who’s really engaging people in moving. You can have whatever perception you want of him and his techniques or like Curves but both of them tried to get those sedentary people moving; that’s an excellent point that we have to rekindle that athlete in us but also get those people going and moving.

Martin Rooney: Absolutely. What you just described, I talk about Richard Simmons all the time for everybody listening he is on tour two hundred and fifty days. He is estimated to help people lose 10 million pounds and like you just said, just like Crossfit we can try to say bad things about them. They identified and market. They got people interested in exercise. They’ve created a community. We have to love them for that. There are many ways to do that other than bearing people with hard workouts. That is one thing that I am trying to pioneer, today.

Rick Kaselj: Okay.  That kind of lead us in to the things that you’re known for, other than your high energy, is the Training for Warriors thing. Maybe you kind of give us where did it start, what it is and why is it a benefit to trainers.

Martin Rooney: It’s a pretty need a lot of people these raw questions that I get all the time and Training for Warriors I like to talk about the most of late, is that Training for Warriors grew organically. What I mean is I was training world class athletes and my job was to make them world champions and that was it.

I never saw for what Training for Warriors is today for that was it’s going to become. I think that the purity of that message is what gives it strength where I was never sitting around the marketing team or investment dollars and say hey we’ll create this thing that will trick people to exercise.

What it was, is I created results that attract. I eventually realized, anybody could have it. It was not reserved for the world class athletes but what I realized people were missing was the philosophical component and the personal development component that can also come along with fitness.

Now, my background was also in the martial arts, a black belt in Judo, a purple belt in Jujitso and I’ve trained alongside some of the best martial artists in the world. What I realized was I wasn’t enjoying martial arts to beat someone and also I was doing martial arts to defeat myself, to conquer my own fear , to see how disciplined I can become in the face of the rest.

I started to think can fitness do that? So what Training for Warriors essentially did is I removed the punches and kicks and I put in exercises and I am trying to make it to an art. An art that not only changes people for the 2 or 3 hours that they are with you a week but it changes you for the 165 hours that they are not with you because that where the real results that’s going to happen.

What started off is just seminars, certifications and certifications turned in to people to run the programming and now like I said in a short period of time we got 80 facilities in a dozen countries around the world running the system and helping people every day and that’s what I am super excited about is that now what I created 15 years ago is impacting people I would have never met.

Where I used to get that rush from being in the ring with the UFC fighter watching my guys win, now I get that same rush when somebody writes me and says “hey, Martin I lost 60 pounds I’m off medication and I want to tell you that your program, it’s not what it did for me on the outside but it’s what it did for me in the inside and I just want to thank you for that.”

The more that those are coming in, it’s feeding this machine of energy even more. And I really leave a legacy behind for people after I am gone. So, that’s kind of the trick on Training for Warriors.

Rick Kaselj: Okay. I like this the physical component but then also the emotional component I realize more than most people do and realize that’s kind of a hidden power that brings out of people.

Martin Rooney: Absolutely. Our tag line, we’ll you just said it’s funny and I said bring it out.

The tag line for Training for Warriors is Bring out the Warrior Within.

What I believe is, you don’t have to be a fighter to be a warrior and you don’t have to get punched in the face to be tough.

Everybody’s got a warrior inside and there’s weekend warriors that are going to play their sports, there is the housewives, she has got banging the alarm clock and care of the kids and still get that work out in.

Everybody’s got these incredible challenges but where is that place that people can become stronger, where is that place that like they go and somebody tells something good about themselves that there’s a message that they can really learn from and today it’s not at people’s work and a lot of times it’s not in their home.

What I have always given a message for all the people that are working within my company is that we are going to be that place for people and help them to bring out the warrior within.

Rick Kaselj: Okay. And then, so then, you know how Training for Warriors is different from all of the certifications out there. You know, I know sometimes what happens with me is that another certification is out and I have it all in my eyes. How is yours different? What makes it so special?

Martin Rooney: What I would say, and I’ll answer that with a couple of things because I agree with you Rick.  My background as everybody knows is I got 3 degrees and I’ve got 50 certifications in different advanced courses that I’ve got too.

I think the term certification in some ways has more from what started at as a clinic, then linked to a workshop then became a seminar, now things are called certifications. I don’t have any problem with the syntax behind that as long as we want to continue to learn what they want to call it, where for instance, both you and I are physical therapists and when I got my physical therapy degree, the only degrees they offered 20 years ago were bachelor degrees, then they started making the same course for Masters’ Degrees and now, it’s the same course but now you’re called a doctor.

I am not called a doctor, somebody else’s called the doctor because they changed the syntax of the course. When we say certification, here’s where I look at it, every certification if you go and you only got something special from it, you got a sense of accomplishment, you study, you did your work, passed the exams and you accomplished that, you deserve it and I don’t think anybody should have a problem with what’s happening or that it shouldn’t have any merit.

What I want to say is what separates mine from others and I’ve completed over 50 of these in the last 2 years around the world is that people say 2 things.

1.  It was an experience. You’ve seen me and you’ll have a little taste to that experience that we had. You know what? I received so many emails from that because people had an experience. It wasn’t just about technical training, it wasn’t just about the system.

My training and my certification, you’re going to learn about yourself. Everybody is going to be different but when we did the first version of the online course, more people would mean it wasn’t about exercise, it was about Martin, you’ve invigorated me, Martin you reminded me why I am in fitness again and what I need to do and got me back on the track. I would say it’s an experience.

2. The word that I keep hearing over and over from people when they talk to me, they say “It’s authentic.” They say “it’s the truth.” Like what you’re preaching about there is real, it’s not, there are no tricks there are no ways or up sells or anything else. It’s the authentic information that came from a pure source.

That would be the only way that I would want it described and the way that I want to come across. What I would say, if people spend 15 straight hours with me over 2 days, they are going to be different people when they end that course. I’ve been to a lot of courses where that doesn’t happen, so I know how they give a bad course and I know how to give a good course or certification whichever way you want to call it.

No one in a thousand of that twelve hundred people going through the course. I even had one person yet say they did get something great from it.

=========================End of Part 1 =========== ======

That is the end of part 1, I will be back with part 2

Primer Workout System