Hey guys, Luka Hocevar from the Pack Fitness Business and Lifestyle here. I am back with Part 3 of 5 REAL Tips: Improving Your Fitness Business, Helping More People, and Making More Money.
Now onto part 3:
#4 – Offer Different Programs, Don’t Be A Boot Camp Business, Be a Results and Happiness Business
If you are running boot camps purely, you have to ask yourself whether that is the best for your business and the best offering to your clients. Do you feel your clients wouldn’t get more out of small group personal training or individualized semi-private personal training where you can screen, assess them more thoroughly and deliver the best program for them?
Don’t get it twisted; ALL your programs should be of top-notch quality. It would help if you always looked to improve them, but the truth is that you can consistently deliver more attention, individualization, and coaching in a more private setting. Small group or semi-private is perfect as it gives the best coaching and the best of the support group atmosphere.
Progress from Group of People
The goal is to always progress people from boot camps to small group or semi-private training and have them continue boot camps as their metabolic work. We genuinely believe that is the best for the client and are transparent in what is best for them. Always be ethical and work with the person to figure out what is best for them, but make sure you have options to upgrade them and down-sell some people interested in higher-priced training but cannot afford it.
This allows you to create multiple revenue streams from different niche programs to other markets. For instance, our Vigor Strength Camp caters to guys who want to build muscle, become more robust, and be athletic. The Vigor Vixen program is catered toward women who want to be strong and are interested in stepping on stage for a bikini contest. Vigor Kettlebells teaches the RKC kettlebell training system and is catered to people who want to train in that system. Here are some options that we offer:
- Vigor Boot Camp
- Small-Group Personal Training (Vigor Strength Camp, Vigor Vixens, Vigor Kettlebells)
- Vigor Power (Athlete Training)
- Vigor Speed (Speed Training Clinics)
- Semi-Private Personal Training
Each avatar represents a program in our facility, and we offer different people options that fit what they want and need based on their way and goals.
The future of the fitness business lies in programs and facilities that can adapt to the client and their needs and are progressive in learning while constantly applying that knowledge and delivering results.
In the end, one thing still matters more than anything else.
“People don’t care how much you know until they know how much you care”
#5 – Did I Say Do Charity Boot Camps??
We have to go back to grassroots marketing as it is rooted in the community based on social interaction, the power of the old-school handshake, and face-to-face time. And showing that you care and are willing to share, give without “waiting” for anything in return.
Our charity boot camps manifest one of our core values: to be Go-Givers. It inspires others to pay it forward and brings the community together to help people in need (we focus primarily on local organizations and causes). I want to help people who need it a lot more than I do, and I love the feeling I get when helping out.
I wanted to be a superhero when I was young (I still do!), and this is one of the best ways to become a hero in your local community while also exposing your business to having the correct values and the best training in your area.
Oh, did I mention this generates hundreds (yes, hundreds) of leads a year? A boot camp we ran weeks ago had 130+ people in one class, of which 70 were new leads. That’s in 45 minutes. Think about that.
They don’t have to be weekly like we do, but you can do them monthly, make them an EVENT, and promote them as “the thing” to be at.
So here is a little checklist:
- Choose a charity that you feel connected to, one that your members might connect to, or a cause that is important to your community.
- Set a date when you will be doing the event and give yourself 2-3 weeks to promote it
- Make sure everyone is excited about the workout and create a special one.
- Have a DJ present that will give it the event and party feel. This creates insane energy!
- JV with local businesses to be at the event to promote their businesses while giving away free products (we’ve had a local supplement store, shoe store, Vitamin Water, Muscle Milk, etc.)
- Tell the story of why you are doing it and for whom. Stories and emotions make people react much better than just telling them to come and participate.
- Make it a “can’t miss the event” and promote it through Facebook, Twitter, Newsletter, Blog, after every boot camp, flyers, and banners in the gym. Promote through word of mouth and the JV partners that will be attending and supporting (who is evil enough not to support a charity cause?! I’ll make people feel bad about it!)
- Inviting local celebrities involves the local media before and after the event.
- Create a raffle give-away from JV partners and have small gifts for everyone (even if just Vitamin Water) and WOW at every step of the way
- Everyone must sign in (release of liability for new leads) and put their name, phone number, and e-mail down.
- Bring the energy like never before and blow people away with what you do, how you do it, and most importantly, WHY you do it!
- Pay attention to what starts happening to your business.
Bottom line Get Involved With Charitable Causes NOW!
60+ people, 80+ people, 90+ people, 100+ people. All charity boot camp attendance in the last four months. All friends and family of current members! And we get to do it for a GREAT cause!
There are many ways of connecting to charities through your business and helping your community while growing your business. If you are friendly, I’ll give you some more.
I hope these fundamental strategies help as they come from people using them and doing them in facilities that get results and grow day in and day out.
You may say this won’t work in my area. I have a facility in Seattle, a highly competitive fitness business. Steve is in Utica, NY, voted by Forbes as one of the top 10 worst cities in the US to have a business. It works there.
There are no excuses; you have to put in the work.
If you can resurrect the lost art of “hustling,” you will dominate your industry and have the success and lifestyle you desire.
END OF PART 3, End of a fantastic article.